Privacy Policy


Ultra Urban provides a high standard of customer care and personalised service. We take seriously our responsibility for the data we store and compile to meet our obligations under the EU General Data Protection Regulation and the Data Protection Act 1998 by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure; and by protecting individual’s rights over personal data.

Our Privacy Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by our Privacy Policy.  

About Ultra Urban

Ultra Urban provides self-catering holiday and serviced business apartments in the Greater Belfast area. We provide a high standard of cleanliness, customer care and personalised service to all guests. 

How do we collect information from you?

If you contact us via our website or register for our VIP Club or if you reserve an apartment via our website you will be redirected to Eviivo our booking engine. Eviivo also operate an independent privacy policy.

Ultra Urban may also market their apartments via various third party OTAs. Should you wish to make a reservation via these sites you will be subject to additional commission charges levied by these companies and are subject to the privacy policies and regulations of said companies.  

What type of information do we collect?

Within our website we may collect your name, address, email address, IP address and information page access details.

When reserving accommodation via our website you will be redirected to the Eviivo platform. In order to process your booking Eviivo will collect the following information ~ First name, last name, email address, telephone number, postal address, name of the main guest staying in the apartment. They will also collect your credit card details to secure your booking. 

How do Eviivo use your information 

Process orders and fulfill obligations arising from contracts entered into by all parties.

When you engage the Eviivo booking engine, your reservation will be processed by a third party payment processing company FirstData who provide secure encrypted online capture and processing of credit/debit card transactions. 

How is your information used by Ultra Urban

We may use your information to: 

Request your views or comments on our services. 

Notify you of changes. 

Send you communications which you have requested. 

Promote carefully selected associated goods and/or services.

Our data retention is reviewed  on a regular basis. We may retain your personal information on our systems for as long as is necessary for the relevant activity or as long as it is set out in any relevant contract you hold with us. 

Access to your information

We will never sell or rent your information to third parties.

We will never share your information with third parties for marketing purposes.

We may pass your information to our third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process transactions). We will disclose to said parties only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own purposes.  

Your choices

You can choose you to receive information from us. If you do not wish to receive direct marketing communications from us, you may select these choices on the relevant forms or devices.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent.  

We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.  

You can change your marketing preferences at any time by contacting us via ~  

Updating your information.

The accuracy of your information is important to us. If you change your email address or other information that we hold, please email us ~  

Protection of loss, misuse or alteration of your information

When you provide us with personal information, we ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) that we receive from you in order to secure your reservation is entered directly into the secure Eviivo system. When you enter the secure page, a lock icon will appear on the bottom of your web browsers to confirm the secure status of the transaction.

Non-sensitive details (email address etc.) are transmitted normally via the internet. Whilst we strive to protect your personal information, we cannot guarantee the security of all information you transmit to us. When we receive your information, we make every effort to ensure the security within our systems. Where we have provided (or you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential, we request that you not to share your password with anyone. 


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

Use of ‘cookies’

Ultra Urban’s website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use Google Analyticsto store your country preference. This helps us to improve our website and deliver a better more personalised service. To learn more about cookies and how to manage or delete them, simply visit and the help section of your browser. In the settings of the browser, you can set which cookies to accept and which to reject. 

Links to other websites

Our website may contain links to other websites. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third-party site and recommend that you check the policy of that third-party site.

16 or Under

We seek to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information. 

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services. 

Website recording 

Data collected from the website is for Ultra Urban purposes use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.  

Review of this Policy 

We keep this Policy under regular review. This Policy was last updated in December 2020.

Any questions regarding this Policy and our privacy practices should be sent via email to